The top-up system is hurting the game industry !

The top-up system is a well-designed humanity trap. Few people can maintain their sanity in such a system, and it is hard to imagine how high the cost of addiction is. Although many game companies have made money with this system in recent years, it is like a gillnet that is hurting the entire game market and will eventually make players lose their passion for games.

Top-up games have a typical model:

First, those companies induce purchases with a low price and often intentionally use real time as a standard to make people feel that it is a good deal. For example, it only costs players $39 to get the same results or equipment that require three days of time investment in the game, which easily causes impulsive purchases.

Then, they make players keep investing money with the cumulative VIP consumption system. This system takes perfect advantage of how humans are unwilling to waste the money they have spent, encouraging players to keep paying. For example, after spending $39, players only need an extra $61 to get $100 and unlock some features. After unlocking the features with $100, they want to unlock the features of $200, $500, $1000, and even more. Players unconsciously invest too much in the game, and when they finally find out, they might have fallen too deep to leave, just like a boiled frog.

What these players get from this experience is definitely neither entertainment nor a sense of accomplishment, but consumption pressure and repetitive work. Even after they leave the game, they must go through a painful struggle since transferring the assets they have invested is not easy. This awful experience will continue, which is not a good development direction for the game ecology.

Another serious problem is that top-up games focus on high-speed iteration (short-term flow) and do not pay special attention to the survival time of the game (long-term operation). Hence, the problems of duplicated systems, old wine in a new bottle, and plagiarism are especially severe. They have led to a large number of similar games in the market, which is undoubtedly hurting the variety of gaming experiences and is likely to cause misunderstanding among light players and limit the game's look.

Therefore, when the market is flooded with these types of games, it will enter a vicious cycle where bad money drives out good, which is undoubtedly worrisome. We are apprehensive that the game market will become more and more sluggish. However, we believe that these problems can be solved very well with blockchain technology. For example, we can directly improve the situation of eliminated games by giving assets to players. We can also solve the top-up problem by limiting the number of game items with NFTs.

In fact, it is not the technology that stops the market from moving in the right direction, but the developers' unwillingness to give up quick profits. Karma Ksana thrives to create a new gaming paradigm that raises players' awareness of what an ideal development is like and exert pressure on game developers to contribute to the market transformation!

Written by 賴彤兒 , the co-founder at Karma Ksana.

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