Senior Marketing Associate (SBMart Performance Marketing)
Deskripsi Pekerjaan
- Creating and executing a solid performance marketing strategy & execution plan for our clients ( FMCG )
- Managing budgets and campaigns across all digital channels (Mainly Facebook) to drive strong returns on investment and efficient CAC
- Execute SBmart new user acquisition plan on Paid-media and other potential channels (KOL, TV show and road show etc.)
- Amend campaign creative designs and In-App landing page optimization depends on the performance of paid-ads
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid media channels
- Working closely with our Key Account manager to share Paid-ads improvement ideas, feedback & present results with clients ( FMCG )
- Deliver the Paid-ads proposal and post-opportunity report for our client ( FMCG ) to meet or exceed established critical metrics
Persyaratan
- You have relevant experience in driving APP install Paid-ads campaign
- You are familiar with Mobile Data management platform ( Branch or Firebase or AppsFlyer )
- You have 3+ years of relevant experience in the role of performance marketing.
- You are familiar with Meta Ads Manager. Google Ads, Line Ads are Plus.
- You have solid expertise in the campaign and channel analysis and reporting.
- You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
- You are a highly goal-oriented individual and have excellent communication skills.
- You are able to use illustrator or photoshop is a plus
- You are open-minded, curious, and a strong problem solver.
- Native Chinese language speaker with good written and spoken skills in English
- A self-starter, independent individual with a roll-up-the-sleeves attitude who can thrive in a fast-paced and demanding environment
Tentang Kami
ShopBack: For the wins!
The ShopBack Group is Asia-Pacific's leading shopping, rewards, and payments platform, serving over 38 million shoppers across ten markets.
ShopBack was founded in 2014 and today, ShopBackers across the region continue to win over shoppers by constantly upping their game - be it rewards or meaningful experiences - such that shoppers can achieve a personal victory every time they use ShopBack.
The Group powers over US$3.7 billion in annual sales for over 15,000 online and in-store merchant partners. In 2022, ShopBack launched ShopBack Pay and PayLater, extending the platform's offerings into financial services, providing shoppers responsible and convenient payment options at checkout.
ShopBack 是亞太地區最大的購物和現金回饋平台，全球用戶已經超過 3千8百萬、並為超過 15,000 家的線上與線下合作夥伴提供超過 37 億美元的年銷售額。2014 年 6 個人於新加坡創立的團隊，如今已經成長到橫跨 10 個市場、超過 1000 人的大家庭！擁有深化消費者購物體驗的企圖心及始終維持創新精神的我們，除了在各市場快速成長並取得領先地位，也成功吸引來自 Google、Slack、LinkedIn、Alibaba、Tencent、Bytedance、Shopee、Uber、ZALORA、P&G、McKinsey、Visa、Paypal 等全球頂尖公司的優秀人才加入我們，一起打造世界級產品！
而 2016 年 9 月正式開始營運的 Taiwan Office ，更是除了新加坡總部以外首個海外、也是最大的研發中心。 在我們充滿活力且舒適的辦公室裡，有吃不完的零食、喝不完的飲料， 累了還可以躺在沙發上休息、盪個鞦韆、或揪夥伴一起打桌球。如果你深受這樣的環境吸引且喜歡接受挑戰、不怕解決困難，歡迎加入我們一起 rock the world！
