Who We Are

In Taipei, something exciting is happening in online shopping. ABConvert, started by Jeffrey Lin in October 2022, has rapidly become a leader in Shopify A/B testing solutions. We assist large online stores, from those with annual revenues of $1M to $5M, to even larger Direct-to-Consumer (DTC) brands making between $5M and $20M+. With a focus especially on the US market, our mission is to enhance online selling through insightful data analysis. We are more than just a company; we are a collaborative team committed to making e-commerce more accessible, profitable, and innovative for everyone.

Our Mission

We envision a future where every online store deeply understands and engages with its customers. ABConvert is dedicated to realizing this vision by leveraging data to provide unmatched market insights to brands globally. Our mission is bold: to revolutionize e-commerce, making it more efficient, profitable, and customer-centric than ever.

What Drives Us

ABConvert is much more than a team; we're a family. We come together daily to develop innovative A/B testing solutions for Shopify, aiming to brighten the future for e-commerce merchants. Our comprehensive testing suites are not merely tools; they are lifelines for businesses, significantly improving their profit margins. By delivering extraordinary returns on investment, we're not just changing the game—we're creating a new one.

Our Core Values

At the heart of ABConvert are empathy, innovation, forward-thinking, and a deep commitment to our users. We pride ourselves on listening and iterating based on user feedback, ensuring that every product we develop serves their needs closely. We care about every user we work with, aiming for their success in every interaction. This user-centric approach, combined with our drive for creativity and long-term vision, sets us apart. Our goal is to evolve and grow as a company that lasts centuries, building a workplace where everyone is inspired, feels they belong, and is part of creating something truly meaningful.

Why You Belong Here

If you're looking for more than the conventional path, ABConvert is the place for you. Here, we embrace challenges, innovation, and growth. We offer a platform for those who dream big, want to make a significant impact, and are ready to take charge of their journey. With us, the sky's the limit for personal development, and the opportunities to tackle large-scale problems are boundless.

Looking Ahead

Standing at the forefront of a new era in Shopify A/B testing, we aim to dominate the market with products that not only meet but exceed existing standards. Our team's ambition is matched by our bold roadmap, focusing on optimizing conversion funnels and mastering conversion rate optimization with big data.

A/B testing is just the beginning. Our vision includes expanding our tools to cover the entire sales funnel, from market research tools and automated website audits to data intelligence. This holistic approach offers our users a comprehensive toolkit for success.

Together, we'll continue to innovate at a pace that outstrips our competition, all while fostering a culture of support, creativity, and balance.

We provide A/B testing solutions to Shopify merchants. Our product covers three categories of tests and detailed analytics related to each test:

1. Price - Helping companies set their product prices.
2. Shipping - Deciding the optimal shipping rate.
3. Content - Optimizing website design, traffic direction strategies, and product materials.

The core of our product is to increase conversion rates for brands and make more money by making data-driven decision.

We envision a future where every online store deeply understands and engages with its customers. ABConvert is dedicated to realizing this vision by leveraging data to provide unmatched market insights to brands globally. Our mission is bold: to revolutionize e-commerce, making it more efficient, profitable, and customer-centric than ever.

1. Fully remote

2. High autonomy

3. Rapid development cycle

4. Global client network

5. Team building event & retreat

At ABConvert, we believe that a positive work culture and environment are critical to the success of our business. We strive to create a supportive and collaborative work environment where our employees can thrive and achieve their full potential.

Our culture is built on a foundation of respect, integrity, and teamwork. We value diversity and inclusion and believe that everyone has something valuable to contribute. We encourage open communication and feedback, and we believe in providing our employees with the tools and resources they need to succeed.

We foster a culture of continuous learning and improvement. We encourage our employees to take ownership of their work, think outside the box, and come up with innovative solutions. We offer professional development opportunities, such as training programs and workshops, to help our employees expand their skill sets and advance their careers.

We believe in work-life balance and understand the importance of taking care of personal and family matters. We offer flexible work arrangements, such as telecommuting and flexible scheduling, to help our employees achieve a better work-life balance.

We also believe in promoting a healthy and active lifestyle. We offer wellness programs, such as gym memberships and wellness classes, to help our employees stay healthy and happy.

Overall, we are committed to creating a positive and rewarding work culture and environment at ABConvert. We believe that by investing in our employees' well-being and professional development, we can create a culture of growth and success for our business.