Product Marketing Manager

Updated about 10 hours ago
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Job Description

Rosetta.ai helps fashion e-commerce uncover consumer's shopping preferences and provide personalized shopping experiences to consumers. We're making e-commerce merchants have enterprise-level AI backup on day 1.

We seek a product marketer who is knowledgeable and passionate about SaaS, e-commerce, digital advertising. This role will be at the center of driving the growth of Rosetta.ai, launching products that help merchants sell, discover, and curate products people love, and creating value for all customers. The ideal candidate will have experience with and strong perspectives on SaaS and e-commerce as well as an understanding of digital advertising, with a deep understanding of industry competitive landscape, trends, and business models. She or he must have experience effectively collaborating with cross-functional teams to drive results, and developing and executing global launch plans to bring digital commerce or advertising products to market. Excellent analytical and communication skills and comfort with ambiguity are a must.

This role will initiate and lead activities involved in identifying industry, market, and customer needs and opportunities, ensuring clear and differentiated positioning for all products and technology solutions, and develop compelling go-to-market strategies aimed at driving successful customer adoption and growth objectives. This role requires working collaboratively with cross-functional teams to shape product concept, definition, roadmap, and go-to-market plan aimed at delivering meaningful interactions for clearly defined and receptive audiences.    

    

Responsibilities:
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with a focus on buyer and seller value propositions.
  • Lead market research, competitive benchmarking, customer segmentation, opportunity assessment, etc. to inform product development and prioritize product opportunities.
  • Develop product positioning, naming, audience definition and sizing, and go-to-market strategy for a portfolio of products and technologies.
  • Plan and lead cross-functional efforts to drive tests and launches (alpha and beta programs) and international expansion.
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, pubic relations, and product marketing communications (e.g. press releases, blog posts, etc.)
  • Drive product adoption and usage by developing and managing adoption plans.
  • Influence cross-functional teams (product management, engineering, design, etc.) by building relationships, backing up claims with solid data and analyses, and inspiring change by aligning goals and building a vision.

            

Benefits:
  • Healthcare
  • Retirement savings or 401(K)
  • Paid time off (Annual)
  • Maternity/Paternity leave
  • Insurance
Perks:
  • Tuition reimbursement and training
  • Personal facilities (Laptop, Screen)
  • Health screening
  • Free snacks and drinks
  • Open and creative environment
  • Irregular dinner/outing, happy hours
  • Extended annual time off
  • Paid time off to volunteer (Birthday, Menstrual, Funeral)
  • Flexible schedules and working time
  • Remote working optionally
  • Employee stock ownership plan (ESOP)

    

Culture/6 Core Values:

Grit - We thrive outside of our comfort zone, pushing ourselves to go even further. We think long-term and constantly strive to be better, even if things don’t always go as expected.

Trust - We earn that trust by listening to each other, following through with our commitments, and keeping our words. We exercise transparency within the company, our customers, and our community.

Humility - We learn from everyone and everywhere, and we approach each new challenge knowing that we may not have all the answers.

Empathy - We craft our intention to keep curious about the industry, business, and practical scenarios that we purify the insights and forge the approaches.

Candor - We are open and honest. We give each other praise and criticism because we believe each team member is as important as the other.

Craftsmanship - We simplify, innovate, perfect, and start over until everything we touch enhances each life it touches.

    

Contact:

   

Remarks:

Rosetta.ai is an Equal Employment Opportunity employer. Rosetta.ai conducts all employment-related activities without regard to race, religion, color, national origin, age, sex, marital status, sexual orientation, disability, citizenship status, genetics, or any other characteristic protected by law.

Requirements

[Minimum Qualifications]
   
BACKGROUND & SKILLS:
  • BA/BS degree
  • Experience with global/regional product marketing, not specifically in a country.
  • 2+ years of relevant product marketing, product management, and/or consulting experience, or working directly on e-commerce (e.g. consumer technology, online marketplace, e-commerce company)
  • Combination of strategic marketing experience and hands-on tactical execution.
  • Experience with marketing technology products via various channels to consumers, businesses, or technology partners.
  • Experience using data and insights to inform and influence product strategy.
  • Experience working in a cross-functional capacity within a fast-paced, changing environment.
  • Quantitative analytical experience.
  • Communications skills, including experience simplifying complex concepts and develop clear, compelling presentations
  • Demonstrated experience driving strategic analysis to influence product and business decisions.
  • Project management experience scoping and manages projects, and delivering outcomes against timelines
       
WORKING STYLE:
  • Communication skills including the ability to identify and communicate data-driven insights.
  • Ability to analyze data to identify opportunities, deliverables, gaps, and inconsistencies.
  • Flexibility and comfort working in a dynamic, team environment with a possible remote organization with minimal documentation and process.

    

[Preferred Qualifications] (Optionally, the more, the better)

BACKGROUND & SKILLS:
  • MBA
  • Experience working directly with/on SaaS, e-commerce, digital advertising products.
  • Experience working in a product marketing or general management capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches)
  • Experience with customer research.
    
EXPERIENCE:
  • Experience with product marketing in the US or EU markets.
  • Experience in a startup environment.
  • Experience with tools or products for small businesses or e-commerce.
  • Track record in responsibly launching products that adhere to strong privacy principles in collaboration with policy, communications, and product teams.

    Interview process

    1. CV screening
    2. Culture fit interview
    3. Assignment project
    4. Professional interview
    5. Trial days
    1
    3 years of experience required
    900K ~ 1.2M TWD / year
    Managing 1-5 staff
    Optional Remote Work
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    About us

    Rosetta.ai is a SaaS company serving the ecommerce brands since 2016.
    🏆 2019 RecSys Reward
    🏆 2020 Forbes Top 25 Machine Learning Startups

    • Our clients care deeply about their shoppers and understand the value of unique online experiences.
    • We specialize in supporting fashion ecommerce clients in the apparel, accessories, and cosmetics verticals.
    • Our Customer-Intent Web App adds value to our client’s first-party data via automated preference analysis and onsite personalized recommendations.
    • The app is powered by AI and machine learning technology developed in house by industry leading engineers and fashion savvy marketers.
    • We are a young, fun, and diversified team that believes that company growth is driven by everyone’s growth. Together, from good to great — join us today! 

    Rosetta.ai 是一間多元、年輕且有遠景的軟體新創公司,於 2016 年創立便投入時尚電商領域,以美學 AI 為客戶打造一流的推薦系統,並與客戶一起成長,紮實的技術底蘊獲得海外創投青睞,正快速發展當中!
    在 Rosetta.ai 我們設計與開發一流的軟體服務,運用最新的 AI 與機器學習技術,協助客戶深入了解消費者的喜好與需求,將對的商品展示給對的人,打造獨一無二的購物體驗。
    我們相信公司成長是建立在每個人的成長上,與一流的人才一起工作、一起玩樂、一起成長,現在就加入我們!


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    Co-founder & COO
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    Co-founder & CTO
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    Business Development Manager

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