【Strategy】
1. Annual CRO strategy to increase WEB(OLO) CV% and APP(PKAPP) usage%
*Discover customer needs and understand pain points by 1) Background Research, 2) Competitive Analysis, 3) Interview／Survey, 4) Brain-storming workshop, 5) Field study 6) Data analysis which may utilize GA, GA4, firebase or related tools.
*Set KPI for each initiative, set annual development calendar
*Project evaluation incl resource, ROI, and expected outcome.
*Collaborate with related parties incl. internal and external vendors.
2. Explore potential solutions to uplift post-purchase satisfaction incl order tracker, communication with rider, customer feedback flow design.

【Plan Execution/Project management】
1. Provide clear action proposal by project base.
2. Design flow chart and easy wireframe for cross-function communication and co-work.
3. Work closely with IT, designer even outside vendors on UI frame, prototype.
4. Formulate and conduct series of A/B testing to test different hypothesis in order to improve overall CRO.
5. Project management incl timeline and deliverables.
6. Project performance tracking and be able to identify key factors.

【Agency/Vendor management】
1. Leverage agencies to optimize the digital marketing investment.
2. Learn new practices and tools from the market to get digital experience initiatives.

【Reporting】
1. Regular basis reporting incl CRO performance review and project updates.

Key Qualifications

1. 5+ years of demonstrated experience in UX planning and design.

2. A clear understanding of the importance of user-centered design and user experience

3. Communicate concepts with team using storyboard and prototype

4. Experience in design with Figma tool

5. Portfolio highlighting multiple projects that demonstrates experiences crafting digital experience designing consumer-focused, app/mobile products.

6. Data-driven and growth mind-set