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集團總部 - CRM Data Analyst (會員數據分析師)

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Job updated 17 days ago

Job Description

1. Data mining and analysis
- Developing and implementing data analyses, data collection systems and other strategies that optimize statistical efficiency and quality.
- Build, develop and maintain data models, reporting systems, data automation systems, dashboards and performance metrics that support key business decisions.
- Clearly communicating the findings from the analysis to turn information into action through visualized /graphic reports, dashboards, and/or presentations.
- Preparing KPI report and continuously tracking campaign performance evaluation.

2. Business Strategy and Sales
- Product category/ segmentation/ behavior analysis to explore member insights and opportunity to increase sales through using various techniques and approaches.
- Understanding the business requirements, through using model/ segmentation data analysis to explore the fact to answer specific business answers/requirement.
- Using A/B testing model to apply to each campaign and quantified valuable result and sales.
- Keeping up to date with knowledge of CRM Data Analytics trends and advising on new approaches to adopt.

3. Cross function Communication
- Working closely with cross-functional teams to ensure effective communication and coordination of CRM Data Analytics initiatives.
- Cross function data analysis (product view, sales view) support for seek uncover opportunities.

4. BI reporting and CRM platform enhancement
- CRM report BI tools and report build up for member performance/ sales performance/ campaign evaluation automatically.
- CRM campaign automation platform management and identify areas to increase efficiency and automation of processes

Requirements



1. Minimum education requirement
- Bachelor degree required from Mathematics, Statistic , Economic, Information science, Computer Science, Information Management.

2. Relevant experience and minimum years required
- A minimum of 2-5 years relevant experience
- Proficiency in using query languages: strong SQL skills. Knowledge of statistics and experience using statistical packages for analyzing datasets. (Python, R, etc.)
- Possess a keen sense for numbers and the ability to uncover potential business opportunities within them.
- Experience with experimental design.
- Experience with statistical and machine learning techniques.
- Independently perform daily tasks.

3. Basic skills requirements/Competence Requirements
- Strong business sense adoption to understand business needs and target.
- Good statistical, mathematical and logical reasoning skills.
- Have strong logical thinking abilities, capable of independently identifying, defining, and solving problems skills.
- Including but not limited to the ability to use Python/R and SQL to solve business problems in their work.
- Team work and capable to work alone to complete project
- Self-motivated with the energy and ability to take initiative on relevant issues.
- Good English verbal and written skills.

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3 years of experience required
Regular earnings reach NT$40,000
Optional Remote Work
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About us

怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。

詳情請瀏覽 www.jrg.com

  • 必勝客:必勝客為連鎖比薩領導品牌,提供美味多樣的餐點,賓至如歸的服務,以及創新的品牌經營,這些皆來自於我們對於顧客最佳用餐體驗的堅持。誠摯地邀請您加入必勝客大家庭,期待您能與我們一同成長、共創未來。
  • 肯德基:肯德基身為速食業炸雞的領導品牌,傳承桑德斯上校對炸雞的熱情和美味,堅持使用原塊雞肉及新鮮手作的製作流程,持續優化點餐體驗和提供顧客更好的餐飲品質與用餐環境,歡迎有熱忱的你一起加入!

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