Responsibilities:

• Plan and lead the promotion of our B2B cloud healthcare professional platform to expand brand awareness and improve key product metrics in Taiwan.
• Focusing on lead generation, content creation, brand building, channel marketing, email marketing, and initiating engagement activities.
• Identify and target relevant businesses to drive B2B leads and partnerships.
• Work closely with the Product and Business Development team to provide B2B marketing activities and materials that best-fit business priorities and product roadmap.
• Review all marketing channels’ performance periodically and provide qualitative and quantitative analyses to identify issues and opportunities.
• Work with internal and external parties to create marketing content and materials for South Korea.
• Support new market expansion. Conduct in-depth market research to understand user insights and help the manager develop feasible marketing plans and strategies.
• Support new business initiatives and other tasks assigned by the manager.

Qualifications:

• Minimum four years of working experience in mobile app or SaaS (Software as a Service) marketing, including hands-on planning and execution.
• Excellent written and spoken Chinese and English communication skills, and be able to work individually and in a team.
• Seasoned project management skills. Can deal with complicated projects by identifying priorities and making decisions efficiently.
• Understanding of content marketing, SEO, and analytics tools for apps and websites, including but not limited to Google Analytics/Firebase/AppsFlyer/Google Tag Manager.
• Have a data-driven mindset, able to find relevant insights from data and identify opportunities/issues.
• Self-starting and competent to work without continual supervision.
• Have a user-centric mentality, always focusing on creating the best experiences and meaningful content for our users.

Nice-to-haves:

• 2+ years of hands-on marketing experience in a B2B role will be preferred.
• Intermediate level of working Korean.
• Understanding of online advertising platforms such as Google Adsense and Meta-advertising.
• Familiarity with Adobe Illustrator / Photoshop or any other visual editing and design-related software.
• A startup or healthcare background and people-management experience are preferred.

Interview Process:

• Hiring Manager/Head of Department interview- onsite
• Human Resource Manager interview- phone/video call