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Job updated almost 3 years ago

Job Description

Cubo Ai is looking for a versatile, and energetic public relations and influencer strategist. In your role with us, you’ll be helping build and create powerful, consistent branding in the public eye via press and influencers.  

You will work with our PR agencies and the internal teams to develop strategic plans per quarter and oversee PR across different regions. In addition you will coordinate influencer marketing approaches to make us stand-out and be more relevant to local consumers.

Requirements

Responsibilities:

  • Develop strategies and innovative plans for PR & Influencer Marketing for different campaigns and markets
  • Execute the PR & Influencer Marketing plan by different initiatives
  • Daily handling of requests, vetting, briefings and evaluations
  • Write materials like press releases, factsheets, internal releases and campaign briefs
  • Create global toolboxes and playbooks for PR & Influencer marketing campaigns
  • Assist the markets with tailored market approaches according to the buyer journey per country
  • Report & track PR and influencers’ performance in all our markets according to our KPI’s
  • Know how to use different tools (e.g. GA, brand24, etc.) to track performance
  • Build positive relationships with key stakeholders, media and the public
  • Collaborate with internal teams (e.g. country-specific team & marketing team) and maintain open communication with senior management
  • Handle affiliate payment and maintenance of affiliate tool(s)
  • Stay up to date with PR and influencer marketing trends and best practices
  • Manage PR issues

Responsibilities:

  • 2-3+ yrs proven PR, Social Media & Influencer Marketing experience.
  • Experience managing media relations (online, broadcast and print)
  • Familiar with marketing concepts (e.g. buyer personas/buyer journey, lead nurturing, the sales funnel, etc.)
  • Knowledge of branding, social media/monitoring, PR and
  • Self-starter with the ability to work autonomously
  • Strategic and creative mindset
  • Degree in marketing, communications/public relations preferred
  • Understanding of western/US culture
  • Strong communication ability (oral and written) and excellent organizational skills
  • Familiarity with project management tools and video/photo editing is a plus
  • Native English fluency required; fluent in Chinese is a plus

【 Please apply via https://reurl.cc/6yp0WZ , applications with attached resumes would be given precedence 】

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Logo of CuboAi 智慧寶寶攝影機_雲云科技股份有限公司 .

About us

『好可愛!感覺好溫馨,有了它的陪伴,爸爸媽媽寶寶都可以睡得很安穩』常是第一眼看 CuboAi 寶寶攝影機的印象,也是開發 CuboAi 的初心。 

雲云科技是一群平均年齡不到 30 歲的年輕團隊,產品開發理念是讓爸媽可以更自在親密地享受育兒生活,特別重視運用科技解決育兒時的困擾,從痛點觀察、使用者訪談、硬體規劃、軟體 AI 開發與 Home Test 等流程來確保產品品質與實用性。 

我們重視的核心價值『Empathy 同理』、『Open Mind 擁抱新思維』、『Agility 敏捷』讓這個來自四面八方的國際團隊更能感同身受爸媽的煩惱進而緊密地機動變換隊形,快速處理世界各地爸媽們的疑慮。我們正全力規劃新的產品與服務,持續往世界級母嬰產品開發的目標努力。 

在 CuboAi 最不缺的就是笑聲,寬廣的辦公室裡時不時就響起同仁們開朗的笑聲,CEO 也會不定期爆爆米花巡迴發放,伴著 101 白天傍晚的景色讓人忘記忙碌。

想了解如何透過 User Centric 開發出消費者超高黏著度的產品嗎?加入 CuboAi,讓你的想法與聲音可以發揮與實踐,來認識我們吧。New Journey on!



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