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PR & Content Marketing Producer 媒體公關內容行銷

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Job updated 7 months ago

Job Description

漸強實驗室的產品是建立在通訊平台上產生的廣告數據應用。主要產品是2019年發表的 Messaging Analytics & Automation Cloud(MAAC), 結合數位廣告(Programmatic Ads)與訊息串接技術(Messaging API),發揮社交通訊軟體最大的商業效益。我們服務超過400間品牌客戶,來自電子商務、零售、媒體、金融等不同產業,包含H&M、GAP、中國信託、Ikea、Skyscanner、樂天市場、黛安芬、東森購物、天下雜誌等國內外知名企業。

漸強實驗室從 2017年成立以來迅速成長,不僅被知名 AI 集團 iKala 愛卡拉投資,更在 2019 一月成為 Google Technology Partner,也是台灣唯一的官方的 Shopify meetup partner,並在 2019 七月份拿到 LINE Technical Partner 以及 91APP 策略合作夥伴的資格,也在2022年成為LINE唯一金級合作夥伴。同時,我們也積極推展海外業務,目前和日本軟銀旗下的Treasure Data合作前進日本,也已開始拓展泰國業務。-

想了解更多漸強實驗室的開發環境與企業文化,可以參考我們的職涯部落格: https://reurl.cc/QLLDN2


工作內容
  • 媒體曝光策略:鎖定 Key Media 規劃與分析媒體曝光策略。
  • 維繫媒體關係:與媒體、記者維繫關係,包含但不限於數位媒體、平面媒體及社群媒體。
  • 新聞稿寫作:撰寫新聞稿、發稿及專題廣編合作等。
  • 行銷科技領域相關文案撰寫,如網頁文案、廣告文案、行銷趨勢文章等。
  • 採訪寫作:採訪及撰寫客戶成功案例文章。
  • 協助內容行銷相關專案。
Job Description
  • Develop media exposion and relations strategies, and analyze media coverage.
  • Build connections with key media organizations and journalists through a mix of traditional, digital, and social channels.
  • Write, edit and distribute timely press releases and media kits.
  • Write, edit and publish content for website, blog, social media posts, and more.
  • Interview customers, and write, edit and publish customer stories for website and blog.
備註

投遞履歷請提供文字作品集。 Please provide a link to your portfolio.

    Requirements

    能力需求
    • 文字敏感度高且文筆流暢,具新聞稿撰寫、編輯、CMS 後台上稿能力。
    • 可獨立工作、具責任心,同時能與組員協調合作。
    • 具備專案管理、時程管理能力,可適應快節奏的工作環境。
    Required Skills and Qualifications
    • Exceptional writing and editing skills.
    • Familiarity with content management systems (CMS).
    • Work independently or as part of a team to establish project deliverables.
    • Strong organizational skills in managing hard and fast deadlines, being comfortable with a fast-paced work environment.

    加分條件
    • 具媒體公關相關工作經驗。
    • 具 SaaS 公司或科技線新聞記者工作經驗。
    • 具人物專訪或成功案例採訪相關經驗。
    • 關注行銷科技、數位行銷領域的新聞時事或重大議題。
    • 具備英文、日文或泰文溝通及寫作能力。
    Preferred Skills and Qualifications
    • Experience in public relations at a company or organization.
    • Experience at a SaaS company, or experience in tech journalism at news media.
    • Experience in exclusive interview.
    • Keep up with current events about MarTech and digital marketing.
    • English / Japanese / Thai language proficiency.

      Interview process

      請透過以下連結投遞履歷,謝謝!
      Please submit your application via this link:  
      https://cresclab.teamdoor.io/s/qaU78ACs

      Thank you!

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      2 years of experience required
      550,000 ~ 750,000 TWD / year
      Optional Remote Work
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      Logo of 漸強實驗室 Crescendo Lab Ltd..

      About us

      漸強實驗室成立於 2017 年,致力於開發與應用 MarTech 行銷科技,相信科技與數據能放大對話價值,幫助企業與品牌數位轉型與精準行銷,創造美好顧客體驗。漸強投資於科技與數據,相信科技與數據能提升廣告和訊息推播的效率,也相信以 Data 為中心的 Martech (Marketing Technology) 是最近十年來最蓬勃的數位廣告科技趨勢。

      我們結合 AI 與行銷自動化等應用,開發兩大產品:

      • 全方位行銷平台 MAAC(Messaging Analytics Automation Cloud)
      • 對話式互動平台 CAAC(Conversation Analytics Automation Cloud)

      漸強深耕 LINE 官方帳號,獲 LINE 官方帳號唯一金級技術夥伴認證,並擴及 SMS 簡訊等多渠道,提供行銷、客服、銷售三大面向解決方案。
      我們也跨足台灣、日本、泰國市場,旗下客戶橫跨電商、零售、媒體、汽車、醫藥、餐飲、金融、政府等多元產業,至今服務超過 500 間品牌,包括 IKEA、樂天市場、PChome、星巴克、H&M、GAP 等。

      Crescendo Lab was established in 2017 with a commitment to developing and applying MarTech marketing technology. We believe in amplifying the value of conversations through the use of technology and data, helping businesses and brands undergo digital transformation and precision marketing to create exceptional customer experiences.Crescendo Lab Ltd. is a technology and data-driven company dedicated to enhancing the efficiency of advertising and message dissemination. We believe that data-driven marketing technology(Martech) is the most vibrant digital advertising technology trend in the last decade.We integrate AI and marketing automation to create two flagship products:Messaging Analytics Automation Cloud (MAAC) - a comprehensive marketing platform.
      Conversation Analytics Automation Cloud (CAAC) - an interactive platform for dialogues.Crescendo Lab specializes in LINE Official Accounts, holding the only Gold-level certification as LINE's exclusive tech and solution partner. Our reach extends to multiple channels, including SMS, offering solutions in marketing, customer service, and sales.We have a presence in diverse markets such as Taiwan, Japan, and Thailand, serving over 500 brands across various industries, including e-commerce, retail, media, automotive, pharmaceuticals, food and beverage, finance, and government. Our clientele includes renowned brands such as IKEA, Rakuten, PChome, Starbucks, H&M, and GAP.


      Team

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      CEO&Co-founder
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      Backend Team Lead
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      Customer Success Manager
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      Sr. Product Designer
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      People Generalist
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      People team intern