PR / Influencer Marketing Representative

Job Description

We're looking for passionate and self-motivated PR marketing talent (public relations, KOL/influencer marketing, event planning) to join us and grow CakeResume's brand. You will work closely with the marketing and business teams.

We've built a stronger community among global talent by holding several successful events, such as:

What Will You Be Working On?

  • 提升整體品牌知名度、品牌聲量
  • 規劃與執行 PR 溝通策略
  • 策劃大型品牌活動媒體宣傳與公關新聞稿撰寫
  • 主動建立與維持媒體關係:媒體合作提案、媒體採訪安排(媒體類型包含但不限:數位媒體、平面媒體、傳統媒體等)
  • 對外品牌形象經營(記者會舉辦、管理與審核公關製作物)
  • 評估外部潛在合作機會與接洽(邀請專欄作家、專案接洽、協調外部演講合作)
  • 策劃 KOL 合作(研究、聯繫、合作細節溝通)
  • 協助操作口碑行銷企劃,增加網路討論聲量與自然搜尋量
  • Build and manage brand communication strategy
  • Research and brainstorm new ways/strategies for brand building
  • Manage public relations, including cultivating relationships with media representatives, crafting press releases, media monitoring, and pitching
  • Establish partnerships with bloggers and KOLs to grow traffic & brand awareness
  • Plan PR-driven campaigns that increase brand awareness through earned media
  • Execute WOM strategies to increase brand awareness

Requirements

What you should have?

  • 具有建立/維護媒體關係經驗
  • 具有 KOL 合作經驗
  • 具備品牌行銷操作經驗
  • 具備良好溝通與公開演說能力
  • 具備良好的溝通協調能力(口語&書寫),可清楚表達個人邏輯思路
  • 目標導向且具自發性,能夠兼顧效率與品質,高度掌握時程進度並主動溝通
  • Successful experience in PR marketing through both traditional and digital channels, including strategic planning, execution, media relations maintenance, performance tracking
  • Successful experience in KOL/Influencer marketing, including strategic planning, execution, KOLs communication & management (5+ KOLs in total), and performance tracking
  • Extensive experience in media relations, a strong network of high-level media contacts, and the confidence to proactively pitch stories across all media (TV, radio, print, digital)
  • Inter-departmental communication and coordination skills are required
  • Have great public speaking & presentation skills
  • Great writing skills with the ability to create well-structured PR materials
  • Enjoys communicating with others and loves testing out different ideas or approaches to reach a goal

Nice To Have!

  • 曾有企劃品牌形象廣告經驗
  • 具有媒體產業/公關公司工作經驗
  • 具有活動策劃經驗
  • 熟悉 CakeResume 產品與服務
  • Experienced in planning brand image advertising
  • Experienced in communications and public relations at media or PR agency
  • Event planning experience
  • Familiar with and interested in CakeResume's products and services

Interview process

  • 30 分鐘的線上面試 ( Google Meet )
  • 完成一份 pre-interview task(5 天內遞交)
  • 2 小時實體面試

With us, you’ll develop your strengths and enjoy a career full of varied experiences. We can’t wait to see where your ambitions take you at CakeResume.

Welcome To Join Us, and Be A Caker!

1
1 years of experience required
40K ~ 70K TWD / month
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About us

CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 4M talent profiles & 5K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

We're a growing team of 80 creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


CakeResume 國際人才平台,提供世界上最好用的線上多媒體履歷編輯器之一,並幫助數位時代的人才連結全世界好的工作機會。目前在全球已累積高達 400 萬份履歷、5000 多家企業刊登職缺。而我們的願景是拓展至整個 APAC 地區,成為穿梭國際間的重要人才招募夥伴。

2016 年自矽谷落地以來,我們已經幫助了百萬名全球使用者找尋工作,全球知名的領先企業也相繼來 CakeResume 吸引多樣人才,如 Amazon, Google, IBM, Nvidia, TSMC 等知名創新科技公司、也有如 CTBC, Cathay Banking, McKinsey 等領先銀行與商務顧問業。

我們是由程式開發、設計、品牌行銷、商務開發與人才招募等不同領域的頂尖人才所組成的團隊,目前公司規模約為 80 人,是一個活力滿滿的大家庭。歡迎您加入我們的成長旅途,一起從台灣邁向國際!


Team

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COO
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Senior Recruitment Consultant
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Senior Recruitment Consultant
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Associate Marketing Manager
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Content Marketing Strategist
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Business Development Representative

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