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Content Marketing Strategist / 內容行銷 (Mid-Senior)

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Job updated 22 days ago
The employer was active about 22 hours ago

Job Description

「幫助人才成長」是 CakeResume 創立初衷的使命。我們從台灣挑戰國際級舞台,幫助新世代的人才連結各種機會以挖掘更多可能性!

我們正積極尋找1 位【內容行銷策略專員 Content Marketing Strategist】加入台灣行銷團隊,協助撰寫引人入勝的 SEO 文章、人物專訪與企業合作宣傳等不同形式的內容,也能和團隊一起透過內容行銷策略將 CakeResume 品牌向外拓展,讓求職者能夠獲得更多元的視野與內容體驗!



▌內容行銷專員的主要工作內容

  • 規劃與優化 SEO 策略:佈局每季重點關鍵字,與寫手團隊合作產出與優化 SEO 文章,定期追蹤 SERP,提升網站搜尋排名與增加流量。
  • 執行專訪內容:包含內部專訪、企業專訪等不同形式之專訪主題規劃與執行,可獨立採訪並產出專訪內容。
  • 經營專欄計畫:聯繫專欄作家,規劃主題與內容策略。
  • EDM: 經營 EDM 與會員電子報,深耕會員經營、宣傳行銷活動。
  • 線上行銷活動:協助策劃每季一個線上活動頁面的製作與行銷宣傳(例如 CakeResume 職涯轉運站)。
  • 其他行銷相關執行包括但不限於產品行銷( 包含官網及 APP )與 B2B 行銷(協助商務團隊成長、獲取更多潛在客戶),其他更多有趣、有價值的創意,期待你來一起討論與發揮!

Requirements


▌必備條件/ 職位期待

  • 具有內容行銷/採訪編輯/產品行銷經驗 3 年以上
  • 具備流暢且邏輯良好的中文書寫能力
  • 對文字內容具備高敏感度、品質準確度
  • 具備良好的溝通協調能力(口語&書寫),可清楚表達個人邏輯思路
  • 對於求職、職涯、職場主題有興趣,且有能力自主尋找及統整相關資訊
  • 目標導向且具自發性,能夠兼顧效率與品質,高度掌握時程進度並主動溝通


▌加分條件

  • 基礎 SEO 知識或操作經驗
  • 曾製作過活動頁面或參與活動頁面文案規劃
  • 曾有產品行銷/B2B 行銷經驗
  • 熟悉 GA/Google Search Console/ahrefs/mixpanel / GTM 等數據分析工具,能透過數據佐證成果並調整內容策略
  • 有經營內容創作,例如文章、部落格、Podcast、YouTube、社群等(請於應徵時附上作品)

Interview process

合適者將收到通知並進行以下流程:

  1. 約 30 分鐘的線上視訊面試
  2. 完成一份 pre-interview task
  3. 約 60-90 分鐘的實體面試
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2
2 years of experience required
40,000 ~ 70,000 TWD / month
Partial Remote Work
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About us

CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 5M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


Team

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COO
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Senior Recruitment Consultant
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Senior Recruitment Consultant
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Associate Marketing Manager
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Content Marketing Strategist
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