產品行銷類-產品行銷資深管理師 (Product Marketing Senior Specialist)

1. Lead the charge in crafting marketing communication plans and assets for global product launches. This includes packaging, Quick Start Guides (QSG), product web pages, visual assets (Key Visuals, A+ content, social content, E-commerce content), videos, and other marketing collaterals and initiatives.
2. Collaborate closely with Product Managers, Sales Project Managers, Research & Development, and design teams to create sales support and media review materials, such as sales kits, datasheets, and reviewers’ guides.
3. Drive competitive strategies for product launches, grounded in thorough competitor analysis and market studies.
4. Strategize and execute social content and social ads for product launch campaigns (pre-launch, launch, and post-launch). Track social performance using technical tools and plan strategies based on analytical results.
5. Develop and implement Go-To-Market (GTM) plans and strategies for global product/project launches, coordinating with various teams and branch offices to ensure successful launches.
This role offers the opportunity to make a significant impact on our product launches and to work collaboratively with a diverse team of professionals. If you’re ready to take the lead in these areas, we’d love to hear from you.

科系: 商業及管理學科類, 市場行銷相關, 其他大眾傳播相關

擅長工具:Excel, PowerPoint, Word, Premiere, Adobe Photoshop, Illustrator

英文:聽: 精通, 說: 精通, 讀: 精通, 寫: 精通

1. Seasoned professional with over 4 years of experience in Product Marketing, Marketing Communications, or Technical Marketing.
2. In-depth familiarity with gaming PC products and the gaming hardware industry. Experience in the components/peripheral/software industry is highly desirable.
3. Proven track record in strategic Go-To-Market (GTM) planning and marketing communication asset development.
4. Skilled in visual and product video development, including scripting, storyboarding, transitioning, visual effects, etc., through collaboration with design teams.
5. Exceptional aesthetic sense for creating marketing communication materials and sales materials (sales kits).
6. Proficient in English, especially in writing and speaking.
7. Experienced in social marketing material development and planning for product launches, including content creation and ad planning and execution.
8. Additional skills include familiarity with design software such as Adobe Photoshop, Illustrator, AE/Premiere, AI tools, and GA analysis.
9. Self-driven and responsible individual who can work independently with limited guidance on multiple projects.
10. Strong cross-team communication skills.

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