Senior Growth Specialist

Job Description

Want to build a worldwide brand from Taiwan, and to communicate our brand story to millions of users worldwide?

Want to be based in Taiwan but work in a silicon-valley-like environment, and to execute world-leading growth strategies?

Want to participate in the global fintech and blockchain movement, and work at an English-speaking workplace?

Come change the world with us! Join this fast-growing startup founded by software veterans and funded by top VCs, Skype co-founders, and the Taiwanese government (NDF)!

We’re hiring for an experienced Growth Director. The exact mix of other skills does not matter, so long as your tool chest includes a mix of abilities. Be willing to attack anything that comes your way, learn on the fly and get things done. Come talk to us if you love growth and digital distribution, and want to push your skillset in a dynamic fast-paced environment.


-Product-based user growth & marketing strategy.

-A data-driven person who is able to analyze data, shape the strategy and execute.

-Continue to catch the latest technology and tools to improve quality, accuracy and efficiency.

- Strong sales-oriented marketing strategy.

- Good at content building and SEO management.

- Drive and manage the marketing channel (email, social media, etc.) to push for higher growth.

-Understand corp-wide North Star Metrics NSMs and develop strategies to help the entire org to a) track and b) grow these NSMs

-Develop and implement OKRs, metrics, reporting and dashboards leading up to NSMs

-Based on our NSMs, develop strategic acquisition and retention plans

-Lead campaigns end-to-end from conception to defining objectives, execution, tracking, and reporting

-Day-to-day management of online and offline campaigns across channels including: paid social, paid search, content, organic, referral, email, direct mail, podcasts, affiliate, and video

-Continuously test and optimize new channels, audiences, bidding strategies, visual creatives

-Lead end-to-end funnel conversion rate optimization and develop landing page strategies

-Champion metrics-driven analysis and decision-making throughout the organization

-Work with the Marketing Director to identify KOLs and organize meetups

-Design drip campaigns, referral programs, newsletters, SEO, and user feedback mechanisms

-Interview and contract third-parties to work with our internal team in executing our growth strategies



-Good written and spoken English

- 6+years of growth experience against a mobile consumer TA aged 18-35

-Experience in building a comprehensive digital marketing strategy from the ground up

-Experience in managing online marketing programs with CPC, CPA, and CPM cost models on Google

-Very data-driven and capable of telling data-based stories

-Big plus: experiences with some of the following: GA, Hootsuite,Sendinblue, Zapier, SalesForce, ZenDesk, Canva /, Calendly, Mailjet / MixMax, Viral Loops, Sumo, UpWork / Fiverr, Powtoon, Userlane,, Hemingway,

-Big plus: programming background, css / html / js / python

-Big plus: fluency with the Story Brand Methodology

-About XREX:

-Our culture:

Location: Taipei (check us out on Google Maps!)

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About us

* XREX is a fast-growing organization, on a mission to make our world a better place
* You'll be working with top talents from around the world
* You'll gain experience in building an international brand, product, and user community
* You'll receive generous stock options
* You'll gain experience in a blockchain- and crypto-related products, technologies, and markets
* You'll be working in a cutting-edge tech startup using the very latest tech, tools, methodologies, and processes

Please review our culture before applying.

Contact HR: [email protected]

Redefine banking together

XREX is a blockchain-enabled financial institution working with banks, regulators, and users to redefine banking together. We provide enterprise-grade banking services to small to medium-sized businesses (SMBs) in or dealing with emerging markets, and novice-friendly financial services to individuals worldwide.

Founded in 2018 and operating globally under multiple licenses, XREX offers a full suite of services such as digital asset custody, wallet, cross-border payment, fiat-crypto conversion, cryptocurrency exchange, asset management, and fiat currency on-off ramps.

Sharing the social responsibility of financial inclusion, XREX leverages blockchain technologies to further financial participation, access, and education.


XREX 是一家應區塊鏈技術而生的國際金融機構,與銀行、政府及用戶密切合作,共同改寫金融定義。我們提供企業級的服務,幫助位處發展中國家或與發展中國家有生意往來的中小型企業處理跨境金融服務,同時也為全球加密貨幣新手提供最友善的初始入口。

創立於 2018 年並已取得多國執照在全球營運,XREX 提供一站式的服務,包括:數位資產託管、錢包、跨境支付、法幣與加密貨幣轉換、加密貨幣交易所、多元化資產投資、法幣出入金服務等等。

XREX 將普惠金融視為社會責任並希望為此盡一份心力,持續運用區塊鏈技術推進金融參與權、金融使用權與金融教育權。

Follow XREX on Discord, Telegram, Twitter, Facebook, and LinkedIn.

XREX is backed by public companies, banks, prominent VCs, and the Taiwanese Government:
* Taiwan Government National Development Fund
* CDIB Capital Group (TWSE: 2883)
* E.Sun Financial Holding (TWSE:2884)
* ThreeD Capital (CSE:IDK)
* Systex (TWSE:6214)
* Rocket Internet (NYSE:RKTA)
* Global Founders Capital (Berlin)
* Seraph Group (US)
* Metaplanet Holdings (Estonia)
* AppWorks (Taipei)
* WI Harper (San Francisco)
* BlackMarble (Taipei)
* New Economy Ventures (Taipei, Tokyo)


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Mid-Senior level
900K ~ 1.5M TWD / year

Entry level
550K ~ 850K TWD / year

Mid-Senior level
800K ~ 1.5M TWD / year